Changes to the Policy. The website owner should expressly reserve the right to make changes to the policy in its sole discretion.
Intellectual Property Rights. This provision states that all of the content on the site is owned by the company. It also describes specifically what the users can and cannot do with the content of the website, such as restricting use for personal use only. Lastly, it serves as a limited license to the users to use the materials on the website for specific purposes.
Prohibited Uses. This section expressly prohibits certain uses on the website that are contained in the list. Examples include illegal uses, introducing viruses, or uses that would interfere with the site.
User Contributions. If the site allows users to upload material to the site or post messages and comments, the site owner should require any such content to meet the standards for the website, grants itself a license to use the content, and disclaim any responsibility or liability for the content.
Monitoring and Enforcement. This section allows the website owner the right to remove any user contribution, such as when third-party rights have been violated. It also gives users notice that the site owner can take other steps necessary to protect itself such as take legal action against the user or terminate the user’s access to the site.
Disclaimer of Warranties. The disclaimer of warranties section ensures that a site user cannot rely on a warranty of merchantability or other common warranty if a user suffers harm from using the site.
Limitation on Liability. Similarly, the exclusion of liability section limits the owner’s liability for any loss or damage arising from the use of the website by a user.
Privacy policies should be adjusted depending on the type of PI that is collected, user interaction on the website, users’ geographic location, and the industry. Also, privacy policies should reflect the business’ actual policies, and not what it believes the user expects to see.
What Type of Information Is Collected and How. This is a straightforward section and details what information the site asks users for. Importantly, it gives the site an opportunity to address what type of information it defines as personal information.
How Is the Information Used. This is a good opportunity for the site owner to fully list all of the ways that the business uses the users’ PI. Examples are for billing purposes, to fulfill orders, or to notify the user about other products the business offers. The business should disclose whether it intends to use the PI for direct marketing purposes in the future.
Disclosure of User’s Information. The site should address the circumstances in which users’ PI may be disclosed to third parties. This might include vendors or service providers, affiliates, to comply with the law, or in the case of user consent. The site should also identify what types of PI will be shared in these circumstances.
Accessing and Correcting Information. How are the users able to access and change their PI? This may require logging into the website or sending an email to the site owner.